Emad M

UI / UX / Animation

Emad M

UI / UX / Animation

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Hi, I'm Emad!

UI / UX / Animation

I am a senior UX designer and have been working for an American company called ZellaTech for the past 5 years, working with early stage startups on getting to their very first growth milestones.

I also help them along the way of selling their product and services while gaining them new customers.


Emad Moradian()

Toronto, Ontario

Portfolio Website :

www. emad .work

Email :


Phone :

(416) 884 8224

Find Me On

Work Experience

Zella Technologies - USA

UX / Animation / Web Designer June 2015 - Current

I started it like a regular project on freelancer.com, I`ve got rehired and eventually ended up working full-time for this company.
Past 5 years I`ve been responsible for all virtual presence of ZellaTech, their clients and their sister companies, some of which are federal businesses.
From corporate identity, logo design, wireframing and low fidelity design, to launching, UX research, analytics, SEO and support I have done it all by myself for 3 years. Last 2 years as the business grew I had 2 junior UI designers in my team, it gave me enough time to focus on UX and SEO.

Checkout the referral letter CEO of ZellaTech wrote for me.

Freelancer . com

UI / Animation / Web / 2D Graphics - Jan 2013 - Apr 2015

This was not my only years of freelancing & teleworking, but the only phase which is backed up by genuine testimonials.
All my reviews were 5 stars during this time.

check them out here.


Some Works


UX Skills

  • 90% Complete
    UX Research 90%
  • 55% Complete
    Technical Writing 55%
  • 99% Complete
    Wireframing 99%
  • 95% Complete
    Usability Testing 95%
  • 100% Complete
    V-Communication 100%
  • 85% Complete
    Analytics 85%
  • 100% Complete
    User Empathy 100%
  • 90% Complete
    Persuasive Design 90%

Software Skills

  • 100% Complete
    Adobe Photoshop 100%
  • 100% Complete
    Adobe Illustrator 100%
  • 100% Complete
    Adobe XD 100%
  • 100% Complete
    Invision Studio. 100%
  • 95% Complete
    Adobe AfterEffects 95%
  • 45% Complete
    Cinema 4D 45%
  • 98% Complete
    WordPress 98%
  • 70% Complete
    Shopify 70%

Code Skills

  • 100% Complete
    HTML5 / CSS3 100%
  • 95% Complete
    Bootstrap 95%
  • 55% Complete
    LESS / SASS 55%
  • 50% Complete
    ReactJS 50%
  • 40% Complete
    jQuery 40%

Professional Skills

  • 80% Complete
    Comunication 80%
  • 75% Complete
    Leadership 75%
  • 90% Complete
    Confidence 90%


All geniune!



The unique feature of humans is their ability to express themselves. This expression comes through art, whether it is seasoning your meal, playing an instrument or refactoring your code!
Keeping the balance between artistic uniqueness and simplicity while considering all the psychological aspects of personas we are dealing with is what shapes both my UX career and day to day life.


I`ve been a UX designer before I knew what UX is!
Coding, designing and animating were my jobs and it was rare for me to have a client knowing exactly what they wanted.
Naturally I was gathering information as the first phase of my job, then moved on wire-framing and low fidelity designs, then the actual product and gathering data on how users are interacting with it, which through the years became an stage of its own called usability testing.
Everything I study is about UX, and I have helped so many businesses around the world to start their journey with a neat virtual presence.


Zen shaped my life, It calmed my mind and was the blank stare of wisdom to all my unanswered questions.
Everyone talks about simplicity and minimalistic designs, but a chaotic mind can not be sophisticated enough to notice the extra and cut the excess or to perform just for the sake of performance and not only to be seen!


Don't be shy !

Request Phone Call:


+1 (416) 884-8224



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“People ignore design that ignores people.”

Frang Chimero